New patient volume, 18 months
When urgent care chains started pulling patients from Meridian Valley Medical Center, the system had no brand language that answered the question patients were actually asking.
We rebuilt Meridian's positioning from the ground up — a new brand architecture that differentiated their employed physician network from retail health competitors, a patient acquisition campaign across paid search and OOH, and a content system that established clinical authority in six priority service lines. Eighteen months in: 34% growth in new patient appointments, 22-point improvement in unaided brand awareness across the three-county service area.
Meridian Valley Medical Center — Pacific Northwest

